http://sorrylikeyoumeanit.com/

Featured "Editor's Pick" on Adweek http://www.adweek.com/news/advertising-branding/why-women-working-advertising-need-stop-apologizing-all-time-174464

Women over-apologize. A lot. 

Words have the ability to either give power or take it away. And as our cultural dialogue around feminism has grown, the idea that women over-apologize has gotten a lot of talk time. Yet it is hard to find quantitative research that explored what drives this behavior. 

In order to change behavior, one first has to understand it. So Heat developed our own study with the goal of understanding the motivations behind apologizing and how apologetic behavior influences the way people view each other and themselves. Strategists talked to 1,500 men an women across the US and turned our results into a dynamic site where people can learn about the findings and challenge themselves to change their behavior for the better.

I had the opportunity to use this data to concept and design this website with my coworker to create an original, inviting website of data visualization. 

I also worked to create assets for an animator who produced short spots to advertise the site. 

https://vimeo.com/228728459

https://vimeo.com/228728441

https://vimeo.com/228728400